SEO, PPC, PPV Not Working? – Why Not!

Hey gang,

The next question is regarding a problem that we all face from time to time, especially when we’ve been trying for a while and struggling to make progress.

This one’s from Kristie…

I know what to do, I just can’t seem to focus on small niches to get a steady profit? I have built many websites, know how to do SEO, PPC and PPV, but haven’t had large success with any? Always pay MORE than I profit! Help?

 Thanks so much and Merry Christmas!
–
Kristie
http://KristieChiles.com

 

Hi Kristie,

 O.K, This is quite a generalized question so I’ll answer as well as I can but if there’s anything specific you’re after then just let me know. A lot of this depends on your skill-set, (I don’t know what level your at) the advice I would give to most people is…

 Trying to do too much will achieve nothing!

 The key first of all is to Stop, sit back and take stock. Look at what you already have. Can you build on any of your assets before moving onto the next thing that might not work?

 For example, If you have been using your SEO skills on 1 or more of your websites, are you getting any traffic? If you are then it’s time to leverage your statistics – Look at your traffic, where is it coming from? What keywords are visitors using to find your website(s)? Now promote your sites Using those keywords. Monitor your rankings and see what improvements you get. Same applies with PPC, PPV, CPA etc – See what’s working and build on it. If it isn’t working take a look at why.

 For PPC and PPV Is your Quality Score good? Are you targetting Buying Keywords?

 In a previous blog post I talked about A.S.L. Any venture I start has to be

• Achievable – Can I realistically do this?

• Scalable – Can I build on it and leverage my efforts?

• Longetivety – Is it going to last?

If you’re not seeing any results then the chances are your choosing either the wrong niches or the wrong keywords. If that’s not the case then how are you monetizing them?

Try and stay away from the niches that everyone goes for – You know what I mean, Credit, Debt, Insurance, Weight loss etc etc. Look around your home, your local DIY store and try looking at eBAY categories and other online sites for inspiration.

Also be careful how you measure success and failure. For example, Let’s say you’ve managed to build an Adsense site that earns just $1-$2 per day. That may sound like a small achievement but the chances are that just a few tweaks and a little push in the right direction and you could push that to $3-$4 per day. Once you know how to do that it’s simply a case of rinse and repeat.

Finally, Once you do find a system that works (or you believe will work in time) stick with it, refine and then get it automated. Only then should you start looking for the next venture.

So right now your action should be to decide what your going to focus on first.

Do you already have an asset you can work on?
Are you going to focus on organic or paid traffic?
Know exactly what steps you are going to take.
Write them down and check them off as you complete them.

This way you can monitor what’s working and what isn’t wheras trying a bit of this and a bit of that gives you no benchmark to work from.

Hope this helps Kristie and if you want to know anything specific then just let me know.

Wishing you a happy Christmas and a Prosperous New year!

John.