I know that not everybody will agree with me here and there are a number of marketers who do quite well without knowing a damn thing about SEO.  BUT, either they pay someone else to worry about it or they are missing a big chunk of business by failing to realize it’s importance.

Even if you pay for your traffic using PPC methods then SEO is important. Without ut you could end up paying $10 per click instead of $0.50.

So where does all this come in to your business model? You may not even have a business model right now. Internet Marketing may just be a hobby or a way of paying those extra bills. Perhaps you’re just getting started.

I was lucky enough to find out how important SEO is very early on and that’s why I started building Adsense sites. That’s also why I teach people to start with Adsense.

By starting off your business with Adsense you learn so many of the key skills needed to succeed online. Site-building, Ad placement, SEO, Niche Research, Keyword Research.

Even if you’re creating your own products you won’t get far without these skills. How do you know what to produce if you don’t know your own market?

One great resource for SEO is a book by the well-known Brad Callen, You can downlod it for free right here: “SEO Made Easy”

Or if you prefer a more hand in hand approach then you can still get Adsense Fortress at the Greatly reduced price of $77.  Yes it concentrates on Adsense, but the whole idea is to teach my readers the fundementals of SEO and Internet Marketing so they can build a real business and scale it to fit their needs.

Of course it’s great to learn thes techniques but the only real way of making this work is to get out there and do it. Run your own tests based on the advice your given. Learn what works and what doesn’t.

Most importantly of all – ALWAYS leverage the assets you have already built in order to further your achievements. This is something i’m going to talk about in my next post.